Trusted by cybersecurity companies
What holds you back
You're in one of these all too familiar situations
Leads come in but few become serious sales opportunities.
There is no repeatable marketing machine. You act when the founder has time.
Your messaging might be solid technically but it doesn't resonate with skeptical security buyers.
Sales cycles stretch out, nurture is weak and renewals or expansion are an afterthought.
This isn't a budget problem. It is a funnel problem. You have a strong product but no marketing system that addresses the full journey.
How I can help
Three ways to work with me
I work with security vendors, MSSPs, consultancies and technical B2B firms.
Funnel & Channel Diagnostic
A fixed-scope review of your funnel from MQL to close and retention, your messaging for technical buyers and, where relevant, your channel. You get a prioritised roadmap of what to build first.
Channel Programme Build
End-to-end support from GTM and positioning review to programme design and reporting. For vendors with an existing partner network and vendors entering the UK.
Fractional CMO
Senior marketing direction without a full-time hire. I set strategy and priorities, own positioning and the funnel, direct channel marketing and steer any freelancers or agencies you use. Three-month minimum.
No fluff. No hype. Just systems built for how technical buyers actually evaluate and purchase.
Who I work with
I specialise in marketing for companies where the buyer is technical, sceptical and evidence driven.
- Security vendors
- MSSPs
- Cybersecurity consultancies
- Distributors & channel partners
- Technical B2B companies
What the work is aimed at
Every piece of work is aimed at a commercial objective, not activity. These are the objectives I set with clients. They are goals, not guarantees.
- Better MQL to SQL conversion
- Shorter sales cycles
- Less spend on channels that don't work
- Stronger retention and expansion
- More partner-sourced pipeline
What clients say
"Drelity's adaptability and willingness to dive into any challenge made her the ideal partner for our rapidly evolving business. Truly invaluable to our team."
"Drelity brought clarity and direction to our brand. Their expertise gave us the competitive edge we were missing. From messaging to strategy, they've become an essential part of our success story."
"Drelity's approach was tailored, proactive, and spot-on, making us the go-to directory in no time!"
"Maria gets it! We needed someone who truly understood the cyber sector and where our company fits within it and Drelity delivered."
"Drelity took my marketing to the next level. Their cybersecurity insight, creative flair, and strategic mindset brought a fresh edge to our brand."
FAQ
Frequently asked questions
What does Drelity do?
Drelity is a solo marketing consultancy for cybersecurity vendors, MSSPs, cybersecurity consultancies and technical B2B companies. I offer three things: a Funnel & Channel Diagnostic, a Channel Programme Build and Fractional CMO support.
Who does Drelity work with?
Security vendors, MSSPs, cybersecurity consultancies, distributors and channel partners, and technical B2B companies. I also work with vendors entering the UK who need to build a partner network. In every case the buyer is technical, sceptical and evidence driven.
Why does cybersecurity marketing need a specialist?
Technical buyers evaluate differently. They skip hype, dissect claims and demand evidence, and sales cycles are long with complex buying decisions. Generic top-of-funnel tactics rarely work, so the marketing system has to be built around how security buyers actually evaluate and purchase.
How is Drelity different from a typical marketing agency?
Drelity is run by me alone, so you work directly with me and never with a junior account manager. I take on a small number of clients at a time so each gets senior attention. I track full-funnel metrics rather than impressions and clicks, and I specialise in technical buyers and the channel. I'm not an outsourced sales team, and I don't sell growth hacks.
What results can I expect?
I aim the work at funnel outcomes: better MQL to SQL conversion, shorter sales cycles, less spend on channels that don't work, stronger retention and expansion, and more partner-sourced pipeline. I can't guarantee results, because they depend on your product, your market and how much of the plan gets built. You will get a clear plan and metrics that show whether it's working.
Do you offer fractional CMO?
Yes. As your fractional CMO I give you marketing leadership without a full-time hire. I set strategy and priorities, own positioning and the funnel, direct channel and partner marketing, run reporting and steer any freelancers or agencies you use. The minimum engagement is three months, and the days per week or month are agreed per client. I lead and oversee the work. Execution is scoped separately.
How do I get started?
Book a discovery call. I look at your funnel, show you where your marketing is losing leads and recommend where to start.