I look at the whole revenue system, from marketing through sales to customer success. Then I help you build what's missing and, if you want ongoing direction, lead it as your fractional CMO. Because you're in the cybersecurity or technical B2B space, your buyers aren't won by clicks and impressions. They need clarity, credibility and a mapped journey.
Three phases. One objective.
Diagnostic & roadmap
I analyse your funnel end to end: MQL → SQL → Close → Retention, plus your channel where relevant. I identify what is broken, what is missing and what carries the most impact, then give you a prioritised roadmap.
Build & implement
For channel work, I take you from GTM and positioning review to programme design: partner messaging, activation plays, campaign frameworks, MDF planning and reporting. Any execution beyond that is scoped separately.
Lead & optimise
If you want ongoing direction, I lead as your fractional CMO. I set priorities, monitor the metrics, direct channel and partner marketing and steer any freelancers or agencies you use. Three-month minimum, with days agreed per client.
What it's like working with me
- Direct access to me, with experience across the technology channel
- A clear scope for each piece of work, so you know what you're getting and why
- Metrics that matter tracked end-to-end: not just leads, but conversion and retention
- A clear schedule and predictable activity: no surprises, no waiting in a queue
I take on a small number of clients at a time so you never get lost in the pipeline. You'll always know what I'm working on and why it matters.
What I'll need from you
To get the most from the work, I'll need:
- Full visibility of your funnel metrics and sales data
- Alignment on priorities and access to decision-makers
- Commitment to act on the recommendations, not just approve deliverables
- A shared focus on outcomes, not just activity
If some of these aren't in place yet, say so on the first call. I can start smaller, though you won't get the full benefit until they are.
What I track and aim to improve
These are the metrics I track with clients and the objectives I work towards. They are aims, not guarantees.
- MQL to SQL conversion rates
- Time to close
- Spend on channels that don't work
- Retention and expansion, by building the back end of the funnel
- Partner-sourced pipeline